Success Story in a Nutshell

  • Referral Rate: 2.1%
  • New Customers Acquired: 5000+
  • Conversion Rate (Last 45 Days): ₹7.63%
  • Total Sales (Last 45 Days): ₹5.33M

"We use ReferRush @myfrido It's great! Connect with Vikram to explore for your brand, else you may be leaving money on the table."
— Ganesh Sonawane on 'X'
Founder, Frido


Frido isn’t just about selling products—it’s about empowering people to live pain-free, productive lives. From memory foam cushions to orthotic insoles, every product is designed with a simple goal: making everyday life better.

Their products had already built a loyal customer base. People weren’t just buying—they were raving about how Frido had transformed their lives. But the challenge remained:

"How do we amplify this organic word-of-mouth and make it a core part of our growth strategy?"

The answer? A referral marketing program powered by ReferRush.


The Power of Word-of-Mouth Marketing

A deep dive into Frido’s customer insights revealed something interesting:

📢 5,000+ buyers already came from organic referrals—friends, family, or colleagues recommending Frido.

This was a game-changer. Their happiest customers were already talking about them. The next step? Giving them a reason to spread the word even more.


Enter ReferRush: The Perfect Growth Partner

Frido needed a referral marketing solution that was:

Easy to set up and automate

Seamlessly integrated across multiple channels

Incentivized to keep customers engaged

Data-driven for continuous optimization

ReferRush delivered exactly that.

The “Give ₹200, Get ₹200” Program

Frido’s referral program was simple yet powerful:

  • Customers earned ₹200 for every successful referral
  • Their friends got ₹200 off their first order

This win-win incentive encouraged customers to share without hesitation.

Seamless Multi-Channel Integration

ReferRush made referrals a natural part of the customer journey:

Website & Checkout: A referral CTA on the homepage & post-purchase pages
WhatsApp & Email: Personalized referral links sent to customers
Forms & Sign-Ups: Easy opt-ins for new customers
 Social Media: Referral campaigns promoted through Instagram & Facebook

Data-Driven Optimization

Frido leveraged ReferRush’s analytics to identify top-performing referral sources and optimize incentives. They tracked key metrics like:

Referral engagement rate

Conversion rates from referrals

Performance of different channels (WhatsApp, Email, etc.)

By analyzing the data, Frido fine-tuned their strategy to maximize conversions and long-term customer retention.


The Results: A Community-Driven Growth Engine

5,000+ new customers acquired through referrals

Referral-driven sales contributed 2% to total revenue

 ₹4 lakhs+ generated from a single referral campaign

Increased repeat purchases from referred customers

What started as a simple referral program evolved into a powerful community of brand advocates.


Referrals Are the Future of E-Commerce Growth

Paid ads can bring traffic, but referrals bring trust—and trust sells.

ReferRush helped Frido transform customer love into a sustainable revenue stream, reducing reliance on paid marketing while deepening customer engagement.

💡 If you're an e-commerce brand looking for cost-effective, high-impact growth, referral marketing isn’t an option—it’s a necessity.

🔗 Ready to turn your customers into your biggest growth asset? Get started with ReferRush today!