
Success Story in a Nutshell
- Referral Rate: 2.1%
- New Customers Acquired: 5000+
- Conversion Rate (Last 45 Days): ₹7.63%
- Total Sales (Last 45 Days): ₹5.33M
"We use ReferRush @myfrido It's great! Connect with Vikram to explore for your brand, else you may be leaving money on the table."
— Ganesh Sonawane on 'X'
Founder, Frido
Frido isn’t just about selling products—it’s about empowering people to live pain-free, productive lives. From memory foam cushions to orthotic insoles, every product is designed with a simple goal: making everyday life better.
Their products had already built a loyal customer base. People weren’t just buying—they were raving about how Frido had transformed their lives. But the challenge remained:
"How do we amplify this organic word-of-mouth and make it a core part of our growth strategy?"
The answer? A referral marketing program powered by ReferRush.
The Power of Word-of-Mouth Marketing
A deep dive into Frido’s customer insights revealed something interesting:
📢 5,000+ buyers already came from organic referrals—friends, family, or colleagues recommending Frido.
This was a game-changer. Their happiest customers were already talking about them. The next step? Giving them a reason to spread the word even more.
Enter ReferRush: The Perfect Growth Partner
Frido needed a referral marketing solution that was:
✔Easy to set up and automate
✔ Seamlessly integrated across multiple channels
✔ Incentivized to keep customers engaged
✔ Data-driven for continuous optimization
ReferRush delivered exactly that.
The “Give ₹200, Get ₹200” Program
Frido’s referral program was simple yet powerful:
- Customers earned ₹200 for every successful referral
- Their friends got ₹200 off their first order
This win-win incentive encouraged customers to share without hesitation.
Seamless Multi-Channel Integration
ReferRush made referrals a natural part of the customer journey:
✔Website & Checkout: A referral CTA on the homepage & post-purchase pages
✔WhatsApp & Email: Personalized referral links sent to customers
✔Forms & Sign-Ups: Easy opt-ins for new customers
Social Media: Referral campaigns promoted through Instagram & Facebook
Data-Driven Optimization
Frido leveraged ReferRush’s analytics to identify top-performing referral sources and optimize incentives. They tracked key metrics like:
✔ Referral engagement rate
✔ Conversion rates from referrals
✔ Performance of different channels (WhatsApp, Email, etc.)
By analyzing the data, Frido fine-tuned their strategy to maximize conversions and long-term customer retention.
The Results: A Community-Driven Growth Engine
5,000+ new customers acquired through referrals
Referral-driven sales contributed 2% to total revenue
₹4 lakhs+ generated from a single referral campaign
Increased repeat purchases from referred customers
What started as a simple referral program evolved into a powerful community of brand advocates.
Referrals Are the Future of E-Commerce Growth
Paid ads can bring traffic, but referrals bring trust—and trust sells.
ReferRush helped Frido transform customer love into a sustainable revenue stream, reducing reliance on paid marketing while deepening customer engagement.
💡 If you're an e-commerce brand looking for cost-effective, high-impact growth, referral marketing isn’t an option—it’s a necessity.
🔗 Ready to turn your customers into your biggest growth asset? Get started with ReferRush today!